Paul Wagner is an acclaimed authority on wine marketing and on viticulture and winery technology. He is the founder and president emeritus of Balzac Communications, an international wine consulting firm.
Wagner is a founding member of the Academy of Wine Communications and a consultant for the International Wine & Food Society, London Branch, and a member of the nominations committee for the Culinary Institute of America's Vintners Hall of Fame. A longtime instructor at Napa College, Wagner is also a guest lecturer at many universities and he has judged more than 100 international wine competitions and now cohosts Bottle Talk, a weekly conversation about wine, at www.rickandpaulwine.com.
Danger: Falling Rocks is his first novel.
Paul Wagner is coauthor of Wine Marketing & Sales: Success Strategies for a Saturated Market, winner of the 2007 Gourmand Award for the best book for wine professionals and is now in its third edition. He is also the author of Artisan Public Relations: A Hands-On Guide to Getting Your Food & Beverage Creations the Attention They Deserve, and coauthor of Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach. In 2018, he received the American Wine Society's Award of Merit, and he was named winner of the McPherson Distinguished Teaching Award at Napa Valley College.
"Danger: Falling Rocks" gives us a vibrant feel of the high Sierra,
a charming new mystery hero, and an engaging, fast-moving mystery
written with energy and a nice touch of wit. Paul Wagner's love of
the outdoors and his experience hiking and camping takes readers
right into the mountains. The zippy writing keeps the story moving
along the Sierra trails, through the lineup of interesting, quirky
characters, and down the winding mystery path until the satisfying
end. It's a great summer read, whether or not you can find your way
into the wilderness."- Rick Kushman, best-selling NY Times author
and co-host of Bottle Talk from Cap Radio in Sacramento
"This is an enjoyable read and reflects a lifestyle that not many
people are blessed to lead. As a practitioner of this way of life
and a pursuer of wilderness settings, this reading has my seal of
approval."- Chip Morrill, ex-US Forest Service Wilderness Ranger
and White Water Guide
"Paul Wagner is not only one of the great wine educators and wine
storytellers in the world, now he is telling his stories in his new
mystery novels. Can't put the book down!!"- Brian Murphy,
President, Wine Cruise Club, Expedia Cruise Ship Centers
"Clever and captivating. Wagner pulls readers along on a trail
through the mountains, keenly observing a world in which the
greatest threat, of course, is humans... An excellent excursion for
armchair mountaineers."
- Sasha Paulsen, The Napa Register
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