Table of Contents

Data Preparation and Cleaning

Data Exploration and Visualization

Unsupervised Learning and Customer Segmentation

Evaluating and Choosing the Best Segmentation Approach

Predicting Customer Revenue Using Linear Regression

More Tools and Techniques for Evaluating Regression Models

Supervised Learning: Predicting Customer Churn

Fine Tuning Classification Algorithms

Multiclass Classification Algorithms

About the Author

Mirza Rahim Baig is an avid problem solver who uses deep learning and artificial intelligence to solve complex business problems. Gururajan Govindan is a data scientist, intrapreneur, and trainer with more than seven years of experience working across domains such as finance and insurance. Vishwesh Ravi Shrimali graduated from BITS Pilani, where he studied mechanical engineering. He has a keen interest in programming and AI and has applied that interest in mechanical engineering projects.