Malcolm Gladwell is a staff writer for The New Yorker magazine, and author of The Tipping Point, Blink, Outliers, What The Dog Saw and David and Goliath.
Intoxicating, powerful and morally engaged Guardian Breath-taking and thought-provoking New York Times Truly intriguing and inspiring Los Angeles Times Gladwell's most enjoyable book so far. It is a feel-good extravaganza, nourishing both heart and mind. Each of its stories ... has an ending that is both happy and surprising. What ostensibly unites the stories are the twin ideas that an advantage can sometimes be a disadvantage and that a disadvantage can sometimes be an advantage. Yet there is something more powerful and more uplifting that also links them. It is that good beats bad - just when you least expected it Financial Times When you read it, you feel like you can topple giants -- Jon Ronson An energetic, counterintuitive exploration of why (and how) underdogs succeed Guardian, Books of the Year Continuing to gently but persistently blow my mind -- Lauren Laverne I devoured it in a single reading -- Richard E. Grant The pre-eminent public intellectual of his age The Times Bloody good -- Gabby Logan