As we have never done a reprint edition, we will have to educate
ourselves about promoting this type of book. Rather than sending
out advance review copies we will focus on getting a news pieces.
Any advice on this will be appreciated.
We will send the book to a few key online people, like Stephen
Heller (Print Magazine, The Daily Heller) and Ward Jenkins of
Drawn! The Illustration and Cartooning blog.
Please check out this blog as you will be able to see the book and
read about it too:
wardomatic.blogspot.com/2006/07/day-cow-sneezed.html
Please also check out: jimflora.com
Irwin Chusid who is the author of three books about Jim Flora
(James in the children's book world) is very willing to get on the
radio, do promo, talk about Jim/James, his work and his books.
James Flora: James ("Jim") Flora was a famous commercial artist from the 1940s through the 1980s. He wrote and illustrated 17 books for young readers, starting with The Fabulous Firework Family in 1955. The Day the Cow Sneezed, his second book, was published in 1957. This is the first time the book has been reprinted. Flora was born in the small town of Bellefontaine, Ohio, in 1914. "At that time," he recalled, "there were no televisions, radios, dishwashers, or jet planes. There were a lot of horses but very few automobiles." He attended the Art Academy of Cincinnati, where he met his future wife, artist Jane Sinnicksen. The Floras moved to Connecticut in 1942 when Jim accepted a job in the art department of Columbia Records. Flora and Jane had five children. "Jane and I loved children," said Flora, "and together we welcomed each of them with cheers for the bright new life we had created. What we had really done, however, was to create an efficient new testing panel for my stories. Most nights when I put the children to bed I would make up stories for them. Whatever would pop into my mind became the basis for a bedtime tale. I would always know that I had the ingredients of a book when my children would ask me to repeat a story." Flora enjoyed a lengthy career as a commercial illustrator for magazines, newspapers, advertising, and books. He was a lifelong fan of jazz and classical music and was renowned for creating wild illustrations for Columbia and RCA Victor records in the 1940s and '50s. He also created hundreds of fine art paintings, sketches, and woodcuts. Flora passed away at his home in Rowayton, Connecticut, in 1998. Information about Flora's life and artistic work can be found at JimFlora.com.
"For the opposite of earnest uplift, consider the lively and zany illustrations in James Flora's reissued 1957 tall tale." - The Wall Street Journal "Kids will be swept away by the madcap hullabaloo." - Elizabeth Bird, Time Out New York Kids "Straight-up pandemonium is what occurs in this story. Madcap zaniness abounds." - Seven Impossible Things Before Breakfast
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