Contents: Preface. Introduction. From Ann Arbor, With Love.
The State of the Unions. The Learning Curve. The Corporate Campaign
Comes of Age. Nonlabor-Based Anticorporate Campaigns. Look for the
Union Label. Attack of the "Tree-Huggers." Campaigning by the Book.
The Codes of the West. Money Talks.... ...and the Customers Walk.
The Tools of Capitalism. The Campaign Branches Out. Telling the
Public What It Thinks. Weaving a Web, Worldwide. Back to the
Future. Appendices: Union-Initiated and Other Labor-Based
Corporate Campaigns, 1974-1999. Anticorporate Campaigns Launched by
Nonlabor Entities, 1989-1999.
"Although organized labor uses it often, the corporate campaign
is little known and little understood. In this comprehensive and
sophisticated study, Manheim makes a major contribution to public
understanding of this strategy and its tactics....The Death of a
Thousand Cuts is an insightful history and a useful reference for
"This book is recommended for anyone who is involved in
corporate or association communications--either as a public
relations communicator trying to build community support or as a
public affairs executive trying to win legislative battles."
-Impact, the newsletter of the Public Affairs Council
"One [strength] is Manheim's treatment of the 100-year history
of U.S. labor, which provides an excellent contextualization for
the birth and development of corporate campaigns. Extensive
summaries of key case studies, including lists of key players, make
the book an invaluable handbook for scholars interested in studying
a particular campaign or for individuals interested in initiating
or becoming involved in one."
"Academics in political science, sociology, business, and
communications might find this study as a useful reference
-Journalism & Mass Communication Quarterly
"The Death of a Thousand Cuts fills an important gap in
political communication....Manheim's intriguing book offers many
insights into a little explored phenomenon....The Death of a
Thousand Cuts is a provocative and enlightening addition to the
political communication literature, and Manheim convinces us that
corporate campaigns are a form of political communication deserving
increased research and theoretical attention."
"This book is a great addition to the literature on social
activism. Manheim does a masterful job of describing the new
techniques and strategies applied by unions and other interest
groups to attack corporations in order to achieve their own
purposes. By making these strategies transparent, Manheim is
raising the level of the public's awareness."
Kellogg Graduate School of Management, Northwestern University
"A must read for every CEO, public relations, and human
resources practitioner...only after being armed with Manheim's 'big
picture' knowledge can an organization hope to minimize the damage
done by a corporate campaign...normal crisis communication
skills/tactics cannot help a corporation under attack."
-Michael R. Walker
Chairman and CEO, Genesis Health Ventures, Inc. and Chairman, ElderTrust
"Forewarned is forearmed. In no case does this maxim pack
greater wisdom into these few words than in dealing with the
corporate campaign. For those who would be forearmed, Dr. Manheim's
exhaustive history and analysis is more than a 'must read,' it is a
definitive work to be carefully studied. Indeed, it brings to mind
another maxim: those who do not study history are doomed to relive
-Columbus R. Gangemi
Chair, Labor & Employment Law Practice Group, Winston & Strawn
"Manheim has written the definitive work on corporate campaigns.
It is a must read for anyone who wants to understand the
proliferation of strategic communication campaigns that have
captured American politics, left, right, and center."
-W. Lance Bennett
Professor of Political Science and Ruddick C. Lawrence Professor of Communication, University of Washington