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Decoding Ceo-Speak
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Table of Contents

List of Exhibits
Foreword
1. Introduction
2. Tone at the Top
3. Ethicality
4. Reputation
5. Deception
6. Safety Culture
7. Twitter
8. Tweets as Propaganda
9. Accounting-speak
10. Autobiographical Vignettes
11. Narcissism and Hubris
12. Monitoring CEO-speak
Epilogue: Pandemic

About the Author

Russell Craig is a full professor in the Faculty of Business at Durham University.

Joel Amernic is a full professor in the Joseph L. Rotman School of Management at the University of Toronto.

Reviews

"The language used by corporate bosses is a rich genre that informs – or misleads – entire societies. In their book, Decoding CEO-Speak, accounting professors Russell Craig and Joel Amernic have dived deep into the hyperbole and distortions routinely uttered by chief executive officers." - Jane Gadd (Director Journal)

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