About the Author

Michelle E. Messina is serial entrepreneur who brings strong sales, marketing, and business development skills to startups everywhere. She pioneered the Silicon Valley best practices training of startups in 2004 and has worked in more than 35 countries. Michelle believes that being an entrepreneur is the hardest thing you'll ever enjoy doing. Jonathan C. Baer is a recovering venture capitalist who loves working with early stage companies around the world. He was the founder and CEO of two venture-backed companies. He believes that startups require tough love; and need to focus on money, metrics, and milestones. Today Jon teaches startup CEOs to say less, because less is more.