Table of Contents

INTRODUCTION: Design and Personalisation: By a Person or for a Person?

Iryna Kuksa and Tom Fisher

PART ONE: Personalising consumption, retail and digital spaces

1. Personalisation and Fashion Design

Tony Kent

2. Making it Mine: Personalising Clothes at Home

Amy Twigger Holroyd

3. Wearable Technology as Personalised Fashion: Empowering or Oppressive?

Conor Farrington

Part Two: Personalising communication, marketing and manufacture

4. Who is really in control? Pitfalls on the Path to Personalisation and Personality

Jon Oberlander

5. What Will Designers Do when Everyone can be a Designer?

Matt Sinclair

6. The History and Application of Additive Manufacturing for Design Personalisation

Guy Bingham

Part Three: Personalising health

7. The 4 Ps: Problems in Personalising a Public Service (A Personal View of Personalisation in the NHS)

Kath Checkland

8. Designing for Personalisation in Predictive and Preventive Medicine

Olga Golubnitschaja, Heinz Lemke, Marko Kapalla and Tony Kent

9. Towards a Person-Centred Approach to Design for Personalisation

Sarah Kettley, Richard Kettley and Rachel Lucas

Conclusion: What Happens Next? Themes and Principles for a Personalised Future

Tom Fisher and Iryna Kuksa

About the Author

Iryna Kuksa is a Senior Research Fellow in Art and Design at Nottingham Trent University, UK. In her research, Iryna investigates the challenges, and opportunities, encountered by scholars, practitioners and educators in using immersive virtual environments and in applying 3D visualisation as research methodology. Her broad research interests enable her to make creative and inventive connections between various areas of knowledge, identifying exciting research questions and methodologies.

Tom Fisher is a Professor of Art and Design Research in the School of Art and Design at Nottingham Trent University, UK. His academic background combines Art History, Design and Sociology and he has led research funded by the AHRC on industrial heritage, innovation in relation to new textile technologies and for Defra on sustainable clothing. He is a member of the Design Research Society Council and leads the Special Interest Group OPEN (Objects, Practices, Experiences, Networks). His current research seeks to deepen connections between Design and research in the human sciences by focusing on skills in material practices.