A sharp, witty and hugely entertaining debut novel, The Devil Wears Prada is The Nanny Diaries set in the world of high fashion. / Brilliant idea, brilliant title -- fantastic marketing, publicity and sales potential. It's The Nanny Diaries, but set in the world of high fashion. / The author is highly promotable -- glamorous and extremely well-connected, she's worked in magazines so she knows the world she's writing about / The book has already been the talk of the town both sides of the Atlantic, with newspaper stories running when it was sold for publication. / A must-have for stylish Sex and the City fans everywhere. / Backed by a massive campaign including huge cross track posters on the London Underground, full page ads in women's glossies and samplers through fashion retailers / Competition: Candace Bushnell, Emma McLaughlin and Nicola Kraus.
Lauren Weisberger grew up in Pennsylvania and, after graduating from an Ivy League College, moved to New York to work as an assistant on a fashion magazine. The Devil Wears Prada is her first novel.
'This little gem mixes Sex and the City charm with dry New York wit.' REAL 'Sassy, insightful and sooo Sex and The City, you'll be rushing to the bookshop for your copy like it's a half price Prada sale.' COMPANY 'Not since the heyday of Sex and the City has a story so caught the imagination of ladies who lunch.' HARPERS & QUEEN 'The most fun we've had in ages.' HEAT 'Delicious!a great insight into the world of magazines and fashion.' RED 'Perfect reading in the bath with a flute of champagne.' EVENING STANDARD 'A fabulous book you won't put down.' THE SUN 'A fun read.' DAILY EXPRESS 'A rattling read.' GOOD HOUSEKEEPING 'Laugh out loud at this fictional fash editor's outrageous shenanigans.' ELLE GIRL 'An entertaining read.' GUARDIAN from the media coverage on acquisition: 'Lauren Weisberger! recently sold the rights to a first novel called The Devil Wears Prada about the glamorous but demeaning life of an editorial assistant. At a time when The Nanny Diaries, a gossipy roman a clef, is a bestseller, Ms Weisberger's proposal drew bids from half a dozen publishers!.' New York Times May 2002 'Fashionistas will be paying attention to The Devil Wears Prada.' Independent on Sunday July 2002