A sharp, witty and hugely entertaining debut novel, The Devil Wears Prada is The Nanny Diaries set in the world of high fashion. / Brilliant idea, brilliant title -- fantastic marketing, publicity and sales potential. It's The Nanny Diaries, but set in the world of high fashion. / The author is highly promotable -- glamorous and extremely well-connected, she's worked in magazines so she knows the world she's writing about / The book has already been the talk of the town both sides of the Atlantic, with newspaper stories running when it was sold for publication. / A must-have for stylish Sex and the City fans everywhere. / Backed by a massive campaign including huge cross track posters on the London Underground, full page ads in women's glossies and samplers through fashion retailers / Competition: Candace Bushnell, Emma McLaughlin and Nicola Kraus.
Lauren Weisberger grew up in Pennsylvania and, after graduating from an Ivy League College, moved to New York to work as an assistant on a fashion magazine. The Devil Wears Prada is her first novel.
Most recent college grads know they have to start at the bottom and work their way up. But not many picture themselves having to pick up their boss's dry cleaning, deliver them hot lattes, land them copies of the newest Harry Potter book before it hits stores and screen potential nannies for their children. Charmingly unfashionable Andrea Sachs, upon graduating from Brown, finds herself in this precarious position: she's an assistant to the most revered-and hated-woman in fashion, Runway editor-in-chief Miranda Priestly. The self-described "biggest fashion loser to ever hit the scene," Andy takes the job hoping to land at the New Yorker after a year. As the "lowest-paid-but-most-highly-perked assistant in the free world," she soon learns her Nine West loafers won't cut it-everyone wears Jimmy Choos or Manolos-and that the four years she spent memorizing poems and examining prose will not help her in her new role of "finding, fetching, or faxing" whatever the diabolical Miranda wants, immediately. Life is pretty grim for Andy, but Weisberger, whose stint as Anna Wintour's assistant at Vogue couldn't possibly have anything to do with the novel's inspiration, infuses the narrative with plenty of dead-on assessments of fashion's frivolity and realistic, funny portrayals of life as a peon. Andy's mishaps will undoubtedly elicit laughter from readers, and the story's even got a virtuous little moral at its heart. Weisberger has penned a comic novel that manages to rise to the upper echelons of the chick-lit genre. Agent, Deborah Schneider. (Apr. 22) Forecast: Author readings in New York, the Hamptons, Dallas, Miami, Boca Raton, Atlanta, San Francisco and L.A. should target moneyed young women, as should a photo of the author's youthful face on the book's back cover. The publisher's hoping this will be the next Nanny Diaries, and with all the promo and pre-pub chatter in the New York Observer, Salon and elsewhere, it just might. Copyright 2003 Reed Business Information.
'This little gem mixes Sex and the City charm with dry New York wit.' REAL 'Sassy, insightful and sooo Sex and The City, you'll be rushing to the bookshop for your copy like it's a half price Prada sale.' COMPANY 'Not since the heyday of Sex and the City has a story so caught the imagination of ladies who lunch.' HARPERS & QUEEN 'The most fun we've had in ages.' HEAT 'Delicious!a great insight into the world of magazines and fashion.' RED 'Perfect reading in the bath with a flute of champagne.' EVENING STANDARD 'A fabulous book you won't put down.' THE SUN 'A fun read.' DAILY EXPRESS 'A rattling read.' GOOD HOUSEKEEPING 'Laugh out loud at this fictional fash editor's outrageous shenanigans.' ELLE GIRL 'An entertaining read.' GUARDIAN from the media coverage on acquisition: 'Lauren Weisberger! recently sold the rights to a first novel called The Devil Wears Prada about the glamorous but demeaning life of an editorial assistant. At a time when The Nanny Diaries, a gossipy roman a clef, is a bestseller, Ms Weisberger's proposal drew bids from half a dozen publishers!.' New York Times May 2002 'Fashionistas will be paying attention to The Devil Wears Prada.' Independent on Sunday July 2002
This chic read is sure to take the fashion world by storm, although the literary world may find it lacking. Weisberger, former assistant to Vogue editor Anna Wintour, has created a fictionalized tell-all la Emma McLaughlin and Nicola Kraus's The Nanny Diaries. Andrea is a nice Jewish girl from suburban Connecticut who, as Weisberger repeatedly tells us, lands "a job a million girls would die for" as assistant to Miranda Priestly, the imperious editor of Runway magazine. But the job is more like indentured servitude with a one-year contract; 14-hour days are de rigueur and encompass such delights as sorting Miranda's laundry, fetching her lunch, and responding instantly to such commands as "Ahn-dre-ah, hand me a scarf." The carrot at the end of the stick is the promise of a dream job with The New Yorker, which somehow makes palatable Miranda's invectives and the ensuing downhill slide of Andrea's personal life. This fast-paced black comedy has enough dirt to please any fashionista but should serve as fair warning for every girl who dreams of working at a fashion magazine. Despite the pedestrian writing, the prepublication buzz on this novel is big, so buy for demand. [Previewed in Prepub Alert, LJ 2/1/03.]-Stacy Alesi, Southwest Cty. Regional Lib., Boca Raton, FL Copyright 2003 Reed Business Information.