Table of Contents

• Leadership
• 1 The only thing you need to be a great leader
• 2 Ask for favours
•  3 Sleep in your car
• 4 Leave stuff half-finished
• 5 This software can kill you
• 6 Forgive, (but don’t forget)
• 7 Ignore urgent tasks
• 8 Be ill informed
• 9 Use guilt to motivate
• Say less
• 10 11 Wait for the tide to go out
• 12 Ask the bride to dance
• 13 Take fewer risks
• Strategy
• 14 Don’t diversify
• 15 Stop obsessing about quality
• 16 Embrace awkward suppliers
• 17 Fight like Nelson
• 18 Your next competitor makes toilet paper
• 19 Burn your business plan
• 20 Set unrealistic goals
• 21 Don’t dance where elephants play
• 22 More IT is not the answer
• 23 There’s no prize for predicting the Flood
• 24 Embrace chaos
• 25 Sell invisibles
• 26 Use a lawyer like a condom
• 27 Exploit the poor
• 28 Don’t make it in China
• Innovation
• 29 Reward failure
• 30 Sacrifice the sacred cow
• 31 You are in the wrong business
• 32 Sleep with your customers
• 33 Judge the book by its cover
• 34 Use research like a drunk uses a lamp-post*
• 35 Come last
• 36 Creativity needs a sergeant major
• 37 Get lost
• 38 Fire, ready, aim
• 39 Seek out your worst customers
• 40 Don’t start from where you are
• 41 Rip-up your confidentiality agreements
• 42 Allow for the law of unintended consequences
• 43 Remember you are French
• 44 Anticipate complaints
• 45 Get stotious
• 46 Ban the brainstorm
• 47 Steal with pride
• Sales and marketing
• 48 Stop making sense
• 49 Don’t give your customers choice
• 50 Learn from the Wizard of Oz
• 51 Don’t ‘do’ social media
• 52 Recommend your competitors
• 53 If you’re pitching to win – you’ve already lost
• 54 Be brief, be brilliant, be gone
• 55 Don’t hire a hot-shot agency
• 56 Put the small print in BIG LETTERS
• 57 Dull is the new sexy
• 58 Make your literature illegible
• 59 Nurture your nutters
• 60 Create a crisis
• 61 Shut up
• 62 Get your face slapped
• 63 It’s only worth advertising on your forehead
• 64 Fake sincerity
• Staff.
• 65 Pay your staff to quit
• 66 Money doesn’t motivate
• 67 Hire some baboons
• 68 Don’t recruit by experience
• 69 Forget the big idea
• 70 Drive a clunker
• 71 Take your name off the door
• 72 Be a pacifist in the talent war
• 73 Send your staff home
• 74 Don’t delegate – abdicate
• 75 Remove the safety net
• 76 Sack early
• 77 Seek out the disabled
• 78 Encourage trade unions
• 79 Fire the founder
• 80 Cultivate some enemies
• Finance
• 81 Pay yourself £1,000 an hour
• 82 Max out your credit cards
• 83 Don’t lend £10,000 to your brother
• 84 Be unaffordable
• 85 Don’t compensate for the size of your

Promotional Information

If we're all playing by the rules, how come some people seem to end up with so much more?

About the Author

Caspian Woods is a successful entrepreneur and author. His business works with the world’s leading financial institutions like HSBC, Santander, Lloyds and RBS, creating imaginative and successful cross-media content for magazines, ezines, apps and websites. He has also worked as a columnist and is a regular in the speaker circuit.