"Sneak peek" appearance at 2016 Winter Institute, w/ samples in
galley room
National review copy mailing = 500+ copies to US media / bloggers /
influencers
Heavy focus on NPR / TV broadcast media; pitching as perfect
Christmas story that satisfies low-, middle-, and high-brow
tastes
Seth-designed posters for distribution to bookstores
Promotion targeting niche markets (Seth collectors, comic stores,
gift stores)
Montague Rhodes James was an English author, medievalist,
scholar, and provost of King's College, Cambridge. James is best
remembered for his ghost stories, which are regarded as among the
best in the genre.
Seth is the cartoonist behind the comic book series Palookaville.
His comics have appeared in the New York Times Magazine, Best
American Comics, and McSweeneys Quarterly. His illustrations have
appeared in numerous publications including the cover of the New
Yorker. He is also Lemony Snicket's partner for the new Young
Readers series, All the Wrong Questions, and has illustrated and
designed a new, deluxe edition of Stephen Leacock's Sunshine
Sketches of a Little Town. He is the designer for several classic
comics reprint series, notably collections of work by Charles
Schulz, John Stanley, and Doug Wright.
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