Table of Contents

1. Story Cultures: Toward a Humanistic Understanding of Online Experience and Digital Technologies in Business Contexts 2. A New Story Moment: Lived Stories and the Experience of Virtual Reality 3. Earnestness and the Commonplace: Visual Storying in the Digital Space 4. Gift Economies and Play of Social Media: The New Social in Social Media Platforms. 5. Play Narratives: Mobile Technologies and the Play of Time and Place 6. From Epic to Romance: Digital Play Narratives in Singapore 7. The Ritual Transmission of News and the Transition to Digital Story Creation: The Transition to Digital News and its Discontents

About the Author

Thomas Maschio has been a business anthropologist for the past 22 years and head of his own consultancy, Maschio Consulting, since 2004. Prior to that he carried out academic ethnographic research in Papua New Guinea.