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Digital Darwinism


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Table of Contents

    • Chapter - 01: Business in the age of disruption;
    • Chapter - 02: The three phases of change;
    • Chapter - 03: Disruption and the paradigm shift;
    • Chapter - 04: The third era of management;
    • Chapter - 05: Starting your digital transformation;
    • Chapter - 06: How to provoke and inspire change;
    • Chapter - 07: Creating a vision to transform;
    • Chapter - 08: Operations for the digital age;
    • Chapter - 09: A culture for transformation;
    • Chapter - 10: Rethinking your future

About the Author

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.


"Big, bold ideas that make you think."
*Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness'*

"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that don't let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves."
*Sam Conniff, Bestselling Author, 'Be More Pirate', and Director, Uncertainty Experts*

"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective."
*Jeff Dailey, CEO, Farmers Insurance*

"The business book leaders need, but don't deserve."
*Alex Roy, TV Host, and Director of Special Operations, Argo AI*

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