Table of Contents

Preface
1. The DX Roadmap
2. DX and the Challenge of Innovation
3. Step 1: Define a Shared Vision
4. Step 2: Pick the Problems That Matter Most
5. Step 3: Validate New Ventures
6. Step 4: Manage Growth at Scale
7. Step 5: Grow Tech, Talent, and Culture
Conclusion
More Tools for Your Business
Self-Assessment: Is Your Organization Ready for DX?
Cases and Examples by Industry
Visual Overview of the DX Playbook and DX Roadmap
Notes
Index
About the Author

About the Author

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

Reviews

Required reading for corporations grappling with how to thrive in the digital age. Rogers takes you behind the scenes of companies that are getting digital transformation right to drive real organizational change.
*Athina Kanioura, chief strategy and transformation officer, PepsiCo*

To succeed in today’s digital revolution, companies must reinvent not just their business models but also their organizations. Rogers’s book gives you the essential tools to tackle both challenges and to lead any established business to real and lasting transformation.
*Alex Osterwalder, CEO, Strategyzer, and inventor of the Business Model Canvas*

If you’ve never had the chance to engage with Prof. Rogers in the boardroom or the classroom, now is your chance. His new book opens the doors on what makes transformation work inside high-performance organizations. The key: engaging your own people at every level and every function of the business. Don’t miss this book!
*Philipp Wohland, chief people and transformation officer, Virgin Media O2*

The Digital Transformation Roadmap lays out the five essential steps for corporate transformation. It's the essential resource for corporate leaders navigating continuous change.
*Steve Blank, the “father of modern entrepreneurship” and coauthor of The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company*

With the rapid pace of technological change continually reshaping how business is done, leaders of today’s large global corporations are challenged more than ever. To thrive while facing disruption at every turn, they must be able to reinvent their companies again and again. The Digital Transformation Roadmap shows them how. In these pages, Rogers provides the indispensable guide for how to drive continuous change.
*Chris Reid, executive vice president, Identity Solutions, Mastercard*

When it comes to digital transformation, don’t get overly enamored with the digital and instead pay close attention to the transformation. That’s the key lesson of Rogers’s book, which calls on everyone in the enterprise, not just the IT team, to drive change.
*Geoffrey Moore, author of Crossing the Chasm and Zone to Win*

David L. Rogers’s work has both affected and validated our digital transformation efforts at Acuity. He’s provocative and pragmatic, teaching us a different way to think about and stand out from our competitors. His insight and advice continue to have lasting impacts on our digital journey.
*Melissa Winter, president, and Ben Salzmann, CEO, Acuity Insurance*

Embark on your digital transformation journey with David Rogers as your insightful guide. Discover practical tools to create a reliable roadmap, ensuring success amidst constant technological shifts. Essential reading for leaders aspiring to thrive in a rapidly evolving digital landscape.
*Sami Hassanyeh, chief digital officer, AARP*

Rogers provides a powerful blend of strategy and tactics to help large companies move smarter and faster into the digital world. Featuring "real world" lessons and a pile of hands-on tools, this book is your essential roadmap to get any firm moving at startup speed.
*Bob Dorf, coauthor of The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company and lifelong entrepreneur*

Digital transformations all too often go badly wrong because those leading the change have not taken the time to work through the organizational and human barriers that keep things locked into old patterns. Armed with this terrific book, you can enter the transformational space with your eyes wide open. It will be your guide to what the future holds.
*Rita McGrath, Columbia Business School, and author of Seeing Around Corners and Discovery-Driven Growth*

After over a decade of digital transformations, if we’ve learned one thing, it is that the battle to generate business value is won through breaking down organizational barriers and aligning people, processes, and metrics. With The Digital Transformation Roadmap, Rogers offers powerful insights to maximize the chances of transformation success.
*Didier Bonnet, professor of strategy and digital transformation at IMD Business School and author of Leading Digital and Hacking Digital*

We've been undergoing digital transformation now for several decades, and it's only accelerating. The continuous change approach outlined in this book is the only way for organizations to thrive in the long run. It's "go digital" or "go out of business."
*Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College*

This book is a worthy follow-up to the author's previous work, The Digital Transformation Playbook (2016), and expands the scope to help organizations plan for successful transitions to the digital world. Rogers (Columbia Business School) uses a plethora of models and case studies to break down the steps an organization needs to follow and the challenges it may need to conquer to weather the difficulties of digital transformation. In contrast to the author’s previous book, this one takes a more holistic view of an organization’s governance, culture, and other business-wide concerns. A book for leaders of large organizations ushering their businesses into the future, it is easy to read and understand and poses many thought-provoking questions and example scenarios that can help leaders assess whether they are ready to move their companies forward.
*Choice Reviews, American Library Association (ALA)*

Informative, comprehensive, motivational, inspiring, and thoroughly 'user friendly' in organization and presentation.
*Midwest Book Review*