About the Author

Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine.

Reviews

A short read that should be on every entrepreneur's book list
*Entrepreneur*

Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons
*Chris Anderson, author of The Long Tail*