Table of Contents

Acknowledgments
Introduction

Chapter One: Making Disney Magic
Chapter Two: The World According to Disney
Chapter Three: Disney Dollars
Chapter Four: Disney Values

Further Reading
Works Cited
Index

 

About the Author

JOHN WILLS is a senior lecturer in American history and the director of American Studies at the University of Kent in Canterbury, England. He is the author of Conservation Fallout: Nuclear Protest at Diablo Canyon, California and U.S. Environmental History: Inviting Doomsday.
 

Reviews

"Wills makes a strong contribution to both the fields of media studies as well as Disney scholarship with this concise, well written and thoroughly engaging overview of how the cultural, artistic, and economic factors surrounding the Disney corporation intersect." - Blair Davis (author of Movie Comics: Page to Screen/Screen to Page) "Wills makes a strong contribution to both the fields of media studies as well as Disney scholarship with this concise, well written and thoroughly engaging overview of how the cultural, artistic, and economic factors surrounding the Disney corporation intersect." - Blair Davis (author of Movie Comics: Page to Screen/Screen to Page) "Wills makes a strong contribution to both the fields of media studies as well as Disney scholarship with this concise, well written and thoroughly engaging overview of how the cultural, artistic, and economic factors surrounding the Disney corporation intersect." - Blair Davis (author of Movie Comics: Page to Screen/Screen to Page) "Disney Culture is a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to 'mean something beyond merchandise' in the twenty-first century." - Janet Wasko (author of Understanding Disney: The Manufacture of Fantasy) "Disney Culture is a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to 'mean something beyond merchandise' in the twenty-first century." - Janet Wasko (author of Understanding Disney: The Manufacture of Fantasy) "Disney Culture is a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to 'mean something beyond merchandise' in the twenty-first century." - Janet Wasko (author of Understanding Disney: The Manufacture of Fantasy) "Wills's little gem of a book assesses the art, business, ideology, and audience of the Disney organization from its beginning to today. Disney Culture is an essential text for students in media studies, animation, and American culture." (Journal of American Culture) "Wills's little gem of a book assesses the art, business, ideology, and audience of the Disney organization from its beginning to today. Disney Culture is an essential text for students in media studies, animation, and American culture." (Journal of American Culture) "Wills's little gem of a book assesses the art, business, ideology, and audience of the Disney organization from its beginning to today. Disney Culture is an essential text for students in media studies, animation, and American culture." (Journal of American Culture) "An elegantly written and well-researched book...Wells makes a strong case for the powerful influence Disney has exerted on American life over the past century, how it has spread worldwide, and what it means for civilization." (Cercles) "An elegantly written and well-researched book...Wells makes a strong case for the powerful influence Disney has exerted on American life over the past century, how it has spread worldwide, and what it means for civilization." (Cercles) "An elegantly written and well-researched book...Wells makes a strong case for the powerful influence Disney has exerted on American life over the past century, how it has spread worldwide, and what it means for civilization." (Cercles) Disney Culture review in Musicals (Musicals) Disney Culture review in Musicals (Musicals) Disney Culture review in Musicals (Musicals)