Foreword to the Third Edition, by John Christensen ix
Preface to the Third Edition xi
Chapter 1. Walt’s Way 1
DREAM
Chapter 2. Make Everyone’s Dreams Come
True 15
BELIEVE
Chapter 3. You Better Believe It 31
Chapter 4. Never a Customer, Always a Guest 53
Chapter 5. All for One and One for All 75
Chapter 6. Share the Spotlight 101
DARE
Chapter 7. Dare to Dare 125
DO
Chapter 8. Practice, Practice, Practice 143
Chapter 9. Make Your Elephant Fly—Plan 163
Chapter 10. Capture the Magic with Storyboards 179
Chapter 11. Give Details Top Billing 203
Chapter 12. Love: The Real Pixie Dust 215
PUTTING IT TOGETHER
Chapter 13. Ottawa County, Michigan: Disney’s Success Credo
Transforms County Government 233
Chapter 14. Producing a Customer-Centric Culture: An Implementation
Strategy 253
Epilogue: The Magic Continues 263
Acknowledgments 271
Index 275
About the Authors 287
Bill Capodagli and Lynn Jackson (Indianapolis, IN) are managing
partners of Capodagli Jackson Consulting and the authors of The
Disney Way. They give seminars around the world on how to implement
the Disney Way in any company.
Bill Capodagli and Lynn Jackson (Indianapolis, IN) are managing
partners of Capodagli Jackson Consulting and the authors of The
Disney Way. They give seminars around the world on how to implement
the Disney Way in any company.
|
Ask a Question About this Product More... |
|
