Chapter 1: SEE CLEARLY Women Don't Wake Up Ready to Go to War Second-Generation Gender Bias Yes, It's Happened to You 100 Years of the Assimilation Line The Missed Opportunity with Women How Women in Business Get What They Want Chapter 2: FIND YOUR FINISH LINE Many Women, Little Power She Did It Her Way Make the Means Justify the End Don't Play the Game like a Man Can't Win the Race? Change the Rules Chapter 3: CHOOSE CAREER AND FAMILY The Trouble with Women The Leaky Pipe of Corporate Talent Refuse to Lose The Myth of Work-Life Balance Plan Smart Transitions Maintain Strict Boundaries or Embrace Flexibility Don't Hide Your Family Have a Solid Foundation Chapter 4: GET OUT OF YOUR OWN WAY We Don't Have What It Takes Getting Rid of Doubt, Inside and Out Confidence, Despite the Criticism Stop Listening to "Act More Like a Man" Chapter 5: USE WHAT GETS YOUR FOOT IN THE DOOR We Don't Need a Handout He Only Got that Job Because He's Tall and Handsome The Glass Cliff Quotas Checking the Chick Box Chapter 6: TAKE THE DAMN JOB Forget Confidence. Focus on Competence Continuous Reinvention Why They Need You: The Diversity Advantage Chapter 7: FIND YOUR OWN MENTOR The Awful Truth About Corporate Mentor Programs Diversity vs. Inclusion When Mentoring Does Work Chapter 8: THRIVE IN THE TRIBE Who Knows You? The New Girls' Network Networking Doesn't Work Chapter 9: LEAD LIKE A WOMAN Traditional Leadership Doesn't Work Anymore The Great Man Playing the Lone Ranger and King of the Hill The Way Women Lead Decision-Making Source of Authority Outlook and Perception of Risk Transactional Leadership vs. Transformational Motivation Leadership in the Age of Diversity The 16,197% Growth Strategy It's Not About Me Chapter 10: BRING A WOMAN WITH YOU Third Girl's the Charm Queen Bees Be the Rising Tide Use Your Platform, Move the Needle The Leader You Want to Be
Author's dedicated book landing page will include pre-order, book launch, and post-launch messaging to drive sales at the retailers. Messaging will be focused and shared on author's engaged 50k+ Twitter followers Author contributions to Women Entrepreneur hubs on Entrepreneur.com and on social channels targeting women in business Instagram: https://www.instagram.com/womenentrepreneur/ Facebook: https://www.facebook.com/womenent/ Twitter: https://twitter.com/WomenEnt Partnership with SAP to promote the book in campaigns that support both corporate themes and events. Examples of events include, but are not limited to, SAP events (e.g., SAPPHIRE), regional SAP events (e.g., SuccessConnect in the Americas or EMEA), and country events (e.g., North America VIP tours and roadshows, as well as external events such as Mobile World Congress). 3.5M unique visitors/month 100k+ social media followers Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts Instagram spotlight campaign featuring four thought leaders interviewed and author of the foreword Full-page ad in Entrepreneur print and digital magazine (2.4 million readers per month) Email to minimum 830K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur's social networks, which total 10.4 million engaged
Dr. Patti Fletcher is a leading advocate for women in business leadership and technology and an authority on how to create a culture of inclusion to drive real business results. As a recognized as a futurist and gender equity advocate, student of the inclusive talent economy and future of leadership Innovation through inclusion she advises corporate executives and board members from lean start-ups to Fortune 100s, from small community organizations to large global non-profits. As seasoned tech executive, award-winning marketing influencer, board member, angel investor and speaker, she writes for Entrepreneur.com, Huffington Post, and The Digitalist. She has also contributed to and been featured in Inc., The Guardian, Time Magazine, Forbes, Fortune, Newsweek, and The Muse.