THE ROAD TO DISRUPTION.
Retrospective.
Discontinuity.
THE DISRUPTION DISCIPLINE.
Disruption.
Convention.
Vision.
DISRUPTION IN PRACTICE.
Disruption Methodology.
Disruption Sources.
DISRUPTION AND THE ROAD AHEAD.
Disruption in the Information Age.
Disruption and the Role of the Agency.
Disruption Web Site.
Acknowledgements.
Bibliography.
Advertising Campaigns.
Index.
About the author
JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris and CEO of Young & Rubicam in Paris.
"The impact this work has had on the industry is visible everywhere" (The Drum, October 17th 2008)
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