Table of Contents

Introduction; Chapter 1 Perspectives for a Conversation about Innovation; Chapter 2 Innovation is a Behaviour Outcome; Part 1 Perspectives for Innovation; Chapter 3 The New Context; Chapter 4 Rethinking Innovation; Chapter 5 Purpose in Innovation; Chapter 6 Ethos and the Role of Desire in Innovation; Chapter 7 The Ecology of Innovativeness; Part 2 Collaborative Innovation; Chapter 8 Massive Innovativeness, SamiViitamÄki; Chapter 9 Beyond Strategic Thinking, JeanneLiedtka; Chapter 101 Afterword; Chapter 102 The Nature of Innovation;

About the Author

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches Innovation, Foresight and Business Design at the Rotman School of Management, and is a Professor at the Ontario College of Art and Design and in Toronto. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. Author of 'Everything 2.0: Redesign your Business Through Foresight and Brand Innovation', 2008 'The Imagination Challenge Strategic Foresight and Innovation for the Global Economy', 2006, 'ToolToys: Tools with an Element of Play', 1995, and 'The Big Idea of Design', 1999. Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 300 keynote lectures in 23 countries.