David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world by The Guardian. He also started Hiut Denim in his home town of Cardigan in west Wales. A town that used to have Britain's biggest jeans factory. Its purpose is to get 400 people their jobs back. David has a cult internet following, and has spoken at Apple, Google, Red Bull and many other top companies and conferences. He is also the author of Do Open and The Path of a Doer.
"David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter." - Richard Reed, co-founder Innocent Drinks "A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life." - Michael Acton Smith, CEO of Calm
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