Chapter 1: What is visual communication?
Chapter 2: Approaches to visual communication
Chapter 3: Photographs
Chapter 4: Document design
Chapter 5: Packaging
Chapter 6: Space design
Chapter 7: Film clips
Chapter 8: Data presentation
Chapter 9: Conclusion
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.
A cogent and accessible book that explains how meanings are
made through visual and material resources. A must-read for those
interested in conducting visual analysis.
Doing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory ′tool kit′ for researching how visual materials shape what we do, how we think, and how we experience the world.
"Recognizing that research questions are generated within a context of everyday life experiences and specific media use, this book guides students to good research design as it trains them in analytical skills. This innovative social semiotic approach is distinct among such texts and will benefit students and scholars alike."