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"He shares the essentials of story-telling in a format that's easy to understand and quick to read. If you give him an evening, he'll change your paradigm on marketing for a lifetime." - Cindy Falteich, Author and Screenwriter"Of the many storytelling books I've read, this is one of the best." - Michael Davis, The Speaking MD"I've taken many writing courses over the years, but this little book compresses so much information and packs a hefty punch!" - MJ Chivers, Writer"This is one of most direct and usable books on utilizing stories in business." - Lakshmi Narasimhan, Ingnite Insight

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