10. On the road to success
Professor David Falzani MBE is a serial
entrepreneur, business consultant and non-executive director. He
began his career as an engineer at IBM, before joining a Silicon
Valley style start-up, Madge Networks, which grew from 240
employees to 2,000 in 3 years and IPO'd on the NASDAQ. This
experience led him to study for an MBA at The Wharton School (USA)
and SDA Bocconi (Italy).
He has been a mentor and/or trainer for growth programmes at
Nottingham University, and Oxford University Said Business School,
as well as Royal Academy of Engineering's Leaders in Innovation
Fellowship and Enterprise Hub - overall, supporting over 2,000
companies. David is a Professor at Nottingham University Business
School's Haydn Green Institute and has published more than 60
articles and blogs.
"This book is a must read for anyone considering pricing for their products. With price often neglected in the rush for growth, Falzani highlights the long-term implications for cash, margins, profitability and ultimate value of the company, as well as providing a toolkit to address the thorny issue of pricing." Dr Andy Phillipps, Co-founder of Booking.com
"One of the biggest challenges start-ups face is defining a route to market for innovative products and services. Understanding pricing lies at the heart of a successful commercialization strategy and this book provides an excellent basis for decision making. David Falzani takes the reader from the fundamentals of pricing all the way to the impact of subtle pricing changes on the success of the business. An essential read for entrepreneurs." Simon Barnes PhD, Managing Partner, Tate & Lyle Ventures LP
"At last, a practical book on pricing. I enjoyed it so much I read it in one sitting, and think it's essential reading for every start up or large corporate alike." Henning von Spreckelsen, Management Board, Small Business Charter and Fellow, Royal Academy of Engineering
"This is a must-read for any business owner who wants to succeed and create a sustainable business. Professor Falzani is a regular contributor to our readers and this book reflects the wealth and depth of valued business insight and wisdom he has to share." Christina Lattimer, Founder of People Development Magazine
"The most exciting book on pricing I have read. If you're feeling nervous about setting prices, this practical book will help you make better pricing decisions and avoid typical mistakes so companies can be profitable, reinvest and grow sustainably." Steve Cleverley PhD, CEO, Oxentia Ltd (a spin-out of Oxford University Innovation)
"Price is the most often neglected of the 4 Ps of marketing -
this book finally fixes that." Michael Hughes MBE, Founder,
Silicon Valley Internship Programme, and Co-Founder,
LoopUP
![]() |
Ask a Question About this Product More... |
![]() |