Marketing and Publicity Highlights
· Targeted comp mailing to national epicurean and wine magazines,
including
Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000),
Food &
Wine (circ. 800,000) Fine Cooking (circ. 250,000), Saveur (circ.
150,000),
Food Network Magazine (circ. 1,750,000), Wine Enthusiast (182,000)
, Wine
Spectator (397,000), and The Decanter (40,000).
· Targeted comp mailing to national lifestyle magazines, including
Real
Simple, (circ. 2,000,000), Martha Stewart Living (circ. 2,100,000
),
Country Living (circ. 1,620,000), Southern Living (circ.
2,800,000), Garden
& Gun (circ. 250,000), Coastal Living (650,000), Esquire
(721,000),
Departures (1,150,000), and Town & Country, (454,000)
· Targeted comp mailing to national travel /airline magazines,
including
Conde Nast Traveler (circ. 813,000), American Way (16,000,000),
Amtrak
Arrive (200,000), Delta Sky (601,000), Southwest Airlines
Spirit
(5,000,000), Hemispheres (5,000,000).
· Targeted comp mailing to national newspapers, including WSJ
(circ.
2,276,000), NY Times, (circ.1,600,000), Washington Post (circ.
1,230,000),
and The USA Today (circ. 3,500,000),
· Targeted comp mailing to key wine bloggers at venography.com,
wineanorak.com, joedressner.com, DrVino.com., and
wineterriors.com.
Trade ad campaign and author coverage in PW and Library
Journal.
· Digital ad campaign, author Q&A and comp giveway on popular
digital
websites such as Food Republic, Pure Wow, The Daily Meal,
Huffington Post,
Food52, The Kitchn. First We Feast, Tasting Table, The Daily
Meal,
Thrillist,
Author website: www.urbangrape.com
· Social media promotion through Urban Grape Facebook, Twitter,
Instagram,
LinkedIn, and Pinterest accounts.
Hadley and TJ are the dynamic husband and wife team that own and
operate The Urban Grape, a popular and award-winning wine store in
Boston. The store concept is simple, but revolutionary: Drink
Progressively. Their system of sorting wine by its body, instead of
by varietal or region, brings ease and an unexpected surprise to
customers, and business is booming. The Urban Grape has won
accolades as Boston’s Best Wine Store from
both Boston magazine and The Improper Bostonian, as
well as a 50 on Fire award from BostInno, an innovation think tank
in the city.
As the wine buyer, head sales person, and architect of Drink
Progressively for The Urban Grape, TJ is directly responsible for
the store’s success. He has been profiled by Boston magazine,
Boston Common, The Boston Globe, The Boston Herald, The Improper
Bostonian, Massachusetts Beverage Journal, and Terroirist. Thanks
to T.J.’s leadership, The Urban Grape was also called “Boston’s
Revolutionary Wine Store” in a cover story for Beverage Dynamics.
He has taught classes on drinking progressively at the Boston
Center for Adult Education, and at events like the Boston Wine
Expo. T.J. also consults with area restaurants on making their wine
lists more user-friendly and accessible. Hadley’s background is in
marketing, events, and philanthropic management. If T.J.’s job is
to sell what’s in the store, Hadley’s is to sell the store itself.
She has built a loyal community through Twitter, Facebook, and her
widely read blog and weekly newsletters. Hadley coordinates
wine-focused lifestyle contact for websites like Style Me Pretty,
Living, and Racked, and in magazines like Boston Home. The
official voice of The Urban Grape, Hadley translates “wine speak”
to UG’s customers in a clear, fun, and vibrant way. Additionally,
she directs all of the store’s charitable giving, ensuring that the
store is a good community partner to its customers and to the South
End neighborhood where the store is located.
Gabriel Frasca is the co-owner and chef at The Straight Wharf and
Ventuno restaurants on Nantucket. His cooking has been featured in
Food & Wine, Bon Appetit, The New York Times, and The Boston Globe.
A Starchefs Rising Star, Gabriel was named Best New Chef by both
Boston magazine and The Improper Bostonian, and has three times
been tabbed as a James Beard Foundation Best Chef Northeast
semi-finalist. Gabriel Frasca is the co-owner and chef at The
Straight Wharf and Ventuno restaurants on Nantucket. His cooking
has been featured in Food & Wine, Bon Appetit, The New York Times,
and The Boston Globe. A Starchefs Rising Star, Gabriel was named
Best New Chef by both Boston magazine and The Improper Bostonian,
and has three times been tabbed as a James Beard Foundation Best
Chef Northeast semi-finalist. As the wine buyer, head sales person,
and architect of Drink Progressively for The Urban Grape, TJ is
directly responsible for the store’s success. He has been profiled
by Boston magazine, Boston Common, The Boston Globe, The Boston
Herald, The Improper Bostonian, Massachusetts Beverage Journal, and
Terroirist. Thanks to T.J.’s leadership, The Urban Grape was also
called “Boston’s Revolutionary Wine Store” in a cover story for
Beverage Dynamics. He has taught classes on drinking progressively
at the Boston Center for Adult Education, and at events like the
Boston Wine Expo. T.J. also consults with area restaurants on
making their wine lists more user-friendly and accessible.
Together, T.J. and Hadley are the parents of two wonderful boys,
Noah and Jason, who were each selling Pinot Noir on the playground
by the age of three. When TJ and Hadley are not drinking and
selling wine, they can be found hiking, skiing, and beaching it
with their sons, and the family dog Zeus.
"If you wonder whether anything fresh can be said about pairing
wine with food, Hadley and TJ Douglas will make a believer out of
you. In Drink Progressively, the husband-and-wife team lay out
their innovative approach…and the 240-page work reflects the smarts
and joie de vivre of the duo.” -- The Boston Globe
"To most, wine seems to be an impossible labyrinth. Dare to enter a
wine shop or open a wine list, and you’re not likely to get out
unscathed. We need another way. With Drink Progressively, TJ
and Hadley Douglas give us that way. This book will show you
how to make an easy choice of a great wine to pair with your meal,
by drawing a path through the world of wine that cuts across
regions, varieties, and vintages. By breaking their selection into
simple categories, they give us a road map for our wine adventure,
our voyage of discovery. TJ and Hadley make it fun."
-- CHRISTOPHER HOWELL, Cain Vineyard & Winery
"This book takes wine drinking to a new level.” --
Boston.com
"Drink Progressively isn’t just a reshuffling of existing
information, like many wine “How To” books out there. It’s unique,
it’s something special, and it’s an important step, in line with so
many others of late, toward making wine more accessible. If you’re
interested in experimenting beyond your standard drinking wine, or
concerned with learning how to match your meals with a perfect
bottle, this book should be on your kitchen shelf—it’s on
mine!" -- Terroirist.com
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