"Adam Alter has collected the most wonderfully strange and surprising nuggest of recent psychological research in one book. I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." -- Joshua Foer - author of Moonwalking with Einstein "You'll laugh, you'll gasp, you'll shake your head in disbelief as Alter shows you that we are all, to some degree, balls in a giant pinball machine. If you want to regain some control of your destiny, read this delightful book." Jonathan Haidt - author of The Righteous Mind
Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.
'Reading Adam Alter's book will change the way you look at our
world.' -- Dan Ariely, author of Predictably Irrational
'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.' -- William Leith, Evening Standard
'The best science book I've read all year...really provocative.' -- Malcolm Gladwell * New York Times *
" A fantastic introduction to the wealth of weird and wonderful psychology research that is out there." * Focus magazine *