Promotional Information

Australian author, TEDX Sydney speaker and Malcolm Gladwell's favourite science book of 2013!

About the Author

Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world. Adam Alter grew up in Sydney's North Shore and attended UNSW.

Reviews

'Reading Adam Alter's book will change the way you look at our world.'
*Dan Ariely, author of Predictably Irrational*

'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.'
*William Leith, Evening Standard*

'The best science book I've read all year...really provocative.'
*New York Times*

" A fantastic introduction to the wealth of weird and wonderful psychology research that is out there."
*Focus magazine*