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About the Author

Kate Barrett is the founder of eFocus Marketing and The Email Marketing Academy, providing specialist email marketing consultancy, management and training services to companies around the world. With a proven track record and well over a decade's experience in the email marketing arena (increasing results from opens and clicks to sales), Kate's expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges. Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, PhotoBox, MyVoucherCodes, M&M Direct and Adidas, among many others. She's walked in your shoes and still does for clients today. She knows what it's like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns. Having been an elected member of the DMA Email Council for three years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. Website: www.e-focusmarketing.com Email: enquiries@e-focusmarketing.com LinkedIn: https: //www.linkedin.com/in/katebarrettonline/


Email marketing might not be rocket science, but if you're building a team of partners to help you optimise your programme, having the equivalent of a rocket scientist on your side will go a long way - this book gives you the scientist and the fuel!Bill Kaplan - CEO, FreshAddress & leader of the MIT Blackjack Team Kate knows a lot about email! In an industry that draws from many skill sets, Kate is that rarest of things - a jack of all trades, and master of all.Guy Hanson - Vice President of Global Professional Services, Return Path & Chair of the DMA (UK) Email Council Email marketing, alongside search marketing, still tops many surveys of the most effective digital channel. Marketers use it with enthusiasm because it's effective and relatively cheap, quick and easy compared to other channels. But often, the full potential of email marketing is missed and businesses aren't tapping into the insights and the automation tools available to deliver more contextual, responsive emails. Perhaps it's too quick and easy, so it's not treated as strategically?In E-telligenceKate Barrett clearly shows how to audit your current approach to develop an email and data strategy to deliver better email marketing results for a business. I love the tables in the book which will help you review your approach plus the prompts of how to take action. I also enjoyed the case studies from different sectors which show how the strategies recommended can be used in practice. Dave Chaffey - Co-founder and Content Director, SmartInsights.com

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