Table of Contents

Introduction 1 Book I: eBay Basics 5

Chapter 1: Hooking Up with Online Technology 7

Chapter 2: Navigating through eBay 21

Chapter 3: Signing Up and Getting Started 37

Chapter 4: Knowing eBay Sales 57

Chapter 5: Checking Out the Seller and Leaving Feedback 79

Chapter 6: Bidding to Win 103

Chapter 7: Completing the Transaction 125

Chapter 8: Participating in the Community 141

Book II: Essential Tools 163

Chapter 1: Researching on eBay 165

Chapter 2: Researching Collectible Prices 185

Chapter 3: Five-Star Customer Service Through Eloquent Communications 207

Chapter 4: Letting PayPal Help You Manage the Money 221

Chapter 5: Using eBay?s Management Tools 237

Book III: Selling Like a Pro 261

Chapter 1: Be Sure Your Listings Make Cents 263

Chapter 2: Knowing the Finer Points of Selling 281

Chapter 3: Listing Items for Sale 311

Chapter 4: Listing via eBay?s Turbo Lister 347

Chapter 5: Running Your Business on My eBay 361

Book IV: Sourcing Merchandise 381

Chapter 1: Understanding Online Retailing 383

Chapter 2: Sourcing Merchandise Like the Pros 395

Chapter 3: Selling Other People?s Stuff Online 417

Chapter 4: Sourcing Liquidation and Drop-Shipping 433

Book V: Presenting Your Items 445

Chapter 1: Your eBay Photo Studio 447

Chapter 2: Mastering eBay Photography 463

Chapter 3: Designing Your Website, Listings, and Blogs with HTML 479

Chapter 4: Getting Your Photos Ready for eBay 503

Chapter 5: Getting Your Photos on eBay and the Web 513

Book VI: Extending Your Reach 523

Chapter 1: Developing Your Web Presence 525

Chapter 2: Marketing Tools for Your Web Presence and Social Media 535

Chapter 3: Tapping PayPal Resources to Expand Sales 549

Book VII: Storing and Shipping 557

Chapter 1: Organizing Your Merchandise and Shipping Area 559

Chapter 2: Shipping without Going Postal 581

Chapter 3: Insuring Your Item?s Delivery 607

Book VIII: Power Selling on eBay 621

Chapter 1: Going Pro with eBay?s Selling Manager 623

Chapter 2: Managing Sales with eBay Apps and Third-Party Tools 641

Chapter 3: Attaining PowerSeller and Top Rated Seller Status 657

Chapter 4: Deciding When You Need an eBay Store 667

Book IX: Office and Legal 689

Chapter 1: Getting Legal with the State and the Feds 691

Chapter 2: The Joys of Taxes and Business Reporting 707

Chapter 3: Taking Care of Your Finances 723

Chapter 4: Keeping You and Your Business Secure Online 741

Chapter 5: Networking Your Office 757

Index 767

About the Author

Marsha Collier is a social commerce and marketing expert. Her eBay books in the For Dummies series have combined to sell over one million copies. She has been named to the "Top 20 Women Social Media Influencers" list at forbes.com. Marsha hosts a weekly customer service chat on Twitter at #custserv.