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The Editor in Chief
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Table of Contents

Preface. 1. Magazines and How They Work. 2. The New World of Online Magazines. 3. The Editorial Staff and Its Functions. 4. Managing the Editorial Department. 5. Acquiring the Content. 6. The Editorial Process. 7. Planning an Issue. 8. Displaying the Content. 9. Planning and Acquiring Photos and Artwork Illustration. 10. Titles and Subtitles. 11. Blurbs and Captions. 12. The Table of Contents. 13. Letters to the Editor and Standing Features. 14. The Cover ? A Magazine?s Most Important Page. 15. Cover Lines. 16. The Production Process. 17. Legal Bugaboos and Journalistic Ethics. Index

About the Author

Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas

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