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Effective Copywriting Techniques
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Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it's better to have a starting point before you test. So this starting point is the essence of this book. The tips expressed here have been generally time-tested and known to be effective.
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About the Author

Anthony Ekanem is a researcher and professional writer. He has researched and written many print and e-Books on different subject areas including business, finance, family and relationship, etc. His published books are available online in major online bookstores worldwide. He also provides ghost-writing and editing services. His educational background in Management has given him a broad base from which to approach many topics.

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