Foreword ix
Preface xi
Acknowledgments xiii
Chapter 1 Introduction to Driving Change through Insight 1
Chapter 2 Why Tell Stories with Data? 21
Chapter 3 The Psychology of Data Storytelling 47
Chapter 4 The Anatomy of a Data Story 81
Chapter 5 Data: The Foundation of Your Data Story 121
Chapter 6 Narrative: The Structure of Your Data Story 157
Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195
Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229
Chapter 9 Crafting Your Own Data Story 265
About the Author 305
About the Website 307
Index 309
BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.
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