Introduction
List of Illustrations
List of Abbreviations
Acknowledgements
The Museums
Chapter 1
oDesigning an exhibit and a program space simultaneously
oRetrofitting and Adding Interpretation to Existing Exhibits
oNo Program Space
oChallenges and Benefits of collaborative exhibit
design/fabrication and interpretation/program development
§Communication
§Organization
§Space
§Dead space
§Location
§Connection to exhibit
§Sound and activity from adjacent exhibits
§Storage
§Technical needs
§Visitor comfort
oAddress the needs of an audience to see, hear, and focus
oDiscuss the various styles of interpretation best suited to the
goals of your exhibit
oResults
Chapter 2
oMascots
oExhibit host/greeter
oTours
oGuest presenters
oObject carts
oFacilitated programs
oDemonstrations/presentations
oCharacter appearances
oStorytelling
oCreative dramatics
oLiving history
oMuseum theatre
Chapter 3
oProgram development
oExpectations of programs and those who present them
oWho presents
oWho are our interpreters and what do we call them?
oSelecting presenters
oTraining/coaching
oWhy hire live interpreters when electronic means are
available?
oScripts
oIn closing…
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
Appendix G
Appendix H
Appendix I
Resources
Tessa Bridal has over 30 years of experience working with museums, and as a consultant nationally and internationally, and received the American Association of Museums’ Education Committee Award for Excellence in Practice, given to individuals who have greatly influenced the work of the museum education field. She is the author of a prize winning novel, a contributor to several anthologies, has served as editor of newsletters and museum publications, and of the non-fiction book Exploring Museum Theatre, also published by Alta Mira Press. She can be contacted at tessa.bridal@icloud.net.
Bridal is always cognizant of the need to remain on mission, and
encourages not just cooperation but collaboration between
departments that may at first seem at odds. She offers several
clear paths to such collaboration, and the end results can only
benefit museum patrons. Packed with effective, audience-tested,
real world examples from some of the country’s great institutions,
Effective Exhibit Interpretation and Design is a thoughtful and
thought provoking book that that will refocus those teams that
already employ the techniques, and energize institutions that have
yet to discover the rich and wonderful world of museum theater.
Tessa Bridal has given the museum community an invaluable gift, and
we would do well to follow the example and share the lessons of
this gift with our visitors.
*Douglas Coler, Assistant Manager, (In)Formal Education, Discovery
Place, North Carolina*
Tessa Bridal has a depth of experience creating interpretation that
engages the attendee and spurs their minds while respecting the art
and history of the exhibit. Her approach and perspective have
made life-long museum attendees and members of many who envisioned
a museum as stale and dry only to find it alive and vibrant from
her interpretive approach. I believe firmly in her marriage
of theater and learning to create an experience for the attendee
that stays with them long after they have left. Her approach
in this text allows people to develop this style of appropriately
engaging interpretation for their museum environment.
*David Grindle, Executive Director, United States Institute for
Theatre Technology*
Tessa Bridal coalesces her vast knowledge of museum theatre
expertise making Effective Exhibit Interpretation and Design a
mandatory, useful and educational “how to handbook” for both
novices and pros. This book is also packed with other museum
theatre professionals' programming ideas for creating memorable and
meaningful visitor experiences.
*Harriet Lynn, producer and artistic director of the Heritage
Theatre Artists’ Consortium, Baltimore, MD*
Effective Exhibit Interpretation and Design provides convincing
arguments for including high quality live interpretation in your
museum, zoo or science center exhibitions to foster deeper
relationships between your audience and your content. This valuable
and practical guide is packed with case studies and clear
instructions for selecting appropriate content to interpret,
designing performance spaces, finding professional script writers,
and hiring and working with actors. Everything you need to know to
get started, whether planning a new exhibition or adding live
interpretation to an existing space, is included in this vital
resource.
*Barbara E. Brennan, co-director, Graduate Exhibit Design
Certificate Program, George Washington University*
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