Table of Contents

1. The Organized Reputation 2. Target Audiences 3. Teamwork 4. Making Information into News 5. Writing a Press Release 6. Getting the News Out There 7. Image Conscious: Photographs, Drawings and Visualizations as a PR Tool Gareth Gardner 8. Press Response 9. Giving a Press Interview 10. Events for the Press 11. Crisis Management 12. Use a PR Firm or Do it Yourself? 13. Measuring Results 14. Case Studies. Appendix A: Key Construction Industry Press. Appendix B: Key Market Sector Press. Appendix C: Media Planning Guides. Appendix D: Newswire Organisations. Appendix E: Writing a Press Release, Style Tips. Appendix F: Photographers. Appendix G: Press Relations Training Organisations. Appendix H: Public Relations and Strategic Marketing Consultants. Appendix I: Press Cuttings Agencies

About the Author

Helen Elias