Table of Contents

Part 1 The speaking game: how to come across as a leader; understanding the audience. Part 2 Organization, writing and preparation: the first steps to organizing your speech; designing the perfect presentation - the power formula; the strong beginning; forging a powerful message; talking with pictures; the conversational approach; the strong finish; getting the message across; putting the power formula to work; write like you speak; important rules to live by; the six most common language mistakes. Part 3 Delivery: avoiding dangerous speaking traps; the 18-minute wall - audience attention span; how to capture your audience; fast starts win; keep the momentum going; the power of silence; body language; how to read a prepared text like a pro (and not look like you are reading); when to use visual aids; the correct use of slides and overheads; how to control your presentation; overheads, flip charts and conference-room wall presentations - and a final word about visual aids; dealing with the media; handling hecklers; what's it all worth?; a final word.