1. Introduction to E-Marketing 2. ReMix 3. E-Models 4. E-Customers 5. Social Media Marketing 6. Site Design 7. Traffic Building 8. E-CRM 9. Managing Digital Marketing 10. E-Planning
Dave Chaffey is CEO of Smart Insights (www.smartinsights.com), an
online publisher and analytics company providing advice and alerts
on best practice and industry developments for digital marketers
and Ecommerce managers. He also works as an independent Internet
marketing trainer and consultant for Marketing Insights Limited and
has consulted on digital marketing and Ecommerce strategy for a
range of companies. Dave is a visiting lecturer on E-commerce
courses at different universities including Birmingham, Cranfield,
Derby, Manchester Metropolitan and Warwick Universities. He is also
a tutor on the IDM Diploma in Digital marketing, for which he is
senior examiner
PR Smith (www.PRSmith.org) is a best-selling marketing author,
international speaker and adviser. His five other books are
renowned for their `edutainment’ style. His SOSTAC® Planning System
is used by organisations around the world (and in Top 3 business
models of all time - Chartered Institute of Marketing). Paul
advises and trains organisations that embrace change and creativity
in Asia, Africa and Europe. He is also the author/ founder of the
Great Sportsmanship Programme which uses social media to mobilise
communities into sportsmanship www.GreatSportsmanship.org
'This book is a must-have for any professional looking to plan and implement an e-marketing campaign.' Amanda Rogers, Qualifications Director, the IDM 'This is not a book you read… it is a book you use to achieve inspiring digital marketing outcomes! No complicated techniques just straightforward digital marketing sense and an empowering toolkit of models and strategies. Should be used by any serious digital marketer!' M Zinopoulou, CEO of The Digital Marketing Association 'Chaffey and Smith continue to clearly communicate practical, tactical, strategic and philosophical insight about the broad scope and significant constraints of online marketing. This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. A must read.' Jim Sterne, Founder, eMetrics Summit and Chairman of Digital Analytics Association 'Emarketing Excellence 4e is the definitive e-marketing resource for new and veteran digital marketers. Chaffey and Smith deftly guide readers through the constantly changing landscape of e-marketing, from strategy to implementation, in ten clear, concise chapters. A must-have for every teacher and marketer's library.' Gene De Libero, New York University School of Continuing and Professional Studies, USA 'This book is a Classic; a rigorous and practical guide to Digital Marketing theory and practice. In this new edition, the authors have comprehensively updated the content to reflect the latest developments in the rapidly-changing digital landscape. Emarketing Excellence will continue to meet the learning needs of students and practitioners alike.' Mike Berry, Digital Marketing Trainer, Consultant and Blogger 'This complete e-marketing book refreshingly infiltrates the `e’ into every area of marketing, which reflects what is going on in marketing practice. There is a great balance between a big picture approach and getting down to the technical aspects of actually doing it through a range of media including social and mobile. This book is perfect for those studying advanced marketing or those working in marketing who need to get a handle on technology.' Dr Paul Harrigan, University of Southampton, UK Praise for the 3rd edition: 'eMarketing eXcellence successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues. Chaffey and Smith have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment' Danny Meadows-Klue, former President of Interactive Advertising Bureau (Europe) and principal Digital Strategy Consulting '...an exciting new approach...with creative use of new e-models and e-tools' Amazon 'a must-have for other managers...if you don't read this book-you are still in the dark when it comes to eMarketing' Dominic Yeadon, FIDM, e-Marketing consultant 'This book is essential reading for anyone involved with, or wanting to learn about, digital and e-marketing' Beverly Barker, Senior Lecturer in Digital Marketing at London South Bank University
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