About the Author

Pamela Pavliscak is founder of Change Sciences, a design research company. She has worked with Adecco, Ally, Audible, Corcoran, Digitas, eMusic, IEEE, NBC Universal, The New York Public Library, McGarry Bowen, Prudential, Sanofi-Aventis, Sealy, VEVO, and many other smart companies. She has taught at Parsons School of Design and is an advisor to the Pratt Institute School of Information and Library Science. Her work is part ethnography, part data science, part behavioral psychology and she has spoken at SXSW and Collision.