Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.
"An informative, concise guide from one of America's most
influential and, yes, enchanting entrepreneurs.""--Kirkus Reviews"
"Kawasaki provides insights so valuable we all wish we'd had them
first."--Robert B. Cialdini, author of "Influence " "The power of a
really good idea to transform the marketplace and individual
customer experiences is huge, and this book offers a wealth of
insights to help businesses and entrepreneurs tap into that
potential."--Sir Richard Branson "Guy has written the
small-business manifesto. There is nothing more important for
entrepreneurs than to enchant their customers, and Guy explains
exactly how to do this."--Jane Applegate, small-business management
expert and author of "201 Great Ideas for Your Small Business "
"Guy teaches you how to pull gems from people's hearts and minds
and how to become an effective practitioner of life's crucial
domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor
emeritus of psychology, Stanford University
"Whether you're a C-level executive looking to lead people more
effectively, a mid-level manager hoping to stand out, or a marketer
trying to better spread your organization's message, you'll find
Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company
as enchanting as Apple."
--Steve Wozniak, co-founder of Apple
"The best overall treatise on interpersonal relationships since
Dale Carnegie wrote "How to Win Friends and Influence People"."
--Michael Gartenberg, research director, Gartner
"You feel it when you drive a BMW, touch an Apple iPad, shop in a
Sephora store, or buy shoes from Zappos. Kawasaki reveals how you
can deliver the same enchanting experiences as these famous
brands."
--Robert Scoble, Rackspace videoblogger
"Informative, concise guide from one of America's most influential
and, yes, enchanting entrepreneurs."
--Kirkus review "Whether you're a C-level executive looking to lead
people more effectively, a mid-level manager hoping to stand out,
or a marketer trying to better spread your organization's message,
you'll find Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company
as enchanting as Apple."
--Steve Wozniak, co-founder of Apple
"Guy's book captures the importance - and the art - of believing in
an idea that delivers something entirely unique to the customer.
The power of a really good idea to transform the marketplace and
individual customer experiences is huge, and this book offers a
wealth of insights to help businesses and entrepreneurs tap into
that potential."
--Sir Richard Branson, Founder of the Virgin Group
"Kawasaki provides insights so valuable we all wish we'd had them
first."
--Robert B. Cialdini, author of "Influence: Science and
Practice"
"The best overall treatise on interpersonal relationships since
Dale Carnegie wrote "How to Win Friends and Influence People.""
--Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing
more important for entrepreneurs than to enchant their customers,
and Guy explains exactly how to do this."
--Jane Applegate, small-business management expert and author of
"201 Great Ideas for Your Small Business"
"Guy teaches you how to pull gems from people's hearts and minds
and how to become an effective practitioner of life's crucial
domains. Clearly, I taught him well."
--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford
University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a
Sephora store, or buy shoes from Zappos. Kawasaki reveals how you
can deliver the same enchanting experiences as these famous
brands."
"Guy''s book captures the importance - and the art - of believing
in an idea that delivers something entirely unique to the customer.
The power of a really good idea to transform the marketplace and
individual customer experiences is huge, and this book offers a
wealth of insights to help businesses and entrepreneurs tap into
that potential."--Sir Richard Branson, Founder of the Virgin
Group
"Kawasaki provides insights so valuable we all wish we''d had them
first."--Robert B. Cialdini, author of "Influence: Science and
Practice"
"The best overall treatise on interpersonal relationships since
Dale Carnegie wrote "How to Win Friends and Influence
People"."--Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing
more important for entrepreneurs than to enchant their customers,
and Guy explains exactly how to do this."--Jane Applegate,
small-business management expert and author of "201 Great Ideas for
Your Small Business"
"Guy teaches you how to pull gems from people''s hearts and minds
and how to become an effective practitioner of life''s crucial
domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor
emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a
Sephora store, or buy shoes from Zappos. Kawasaki reveals how you
can deliver the same enchanting experiences as these famous
brands."--Robert Scoble, Rackspace videoblogger
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