James Collins, elite sports nutritionist to some of the highest performing people on this planet, presents a unique and transformative new model for using food as fuel - this is a genre-busting and game-changing personal development, fitness, health and diet book in one!
James Collins is an elite sports nutritionist to the highest
performing people on this planet. He has worked with Olympic
medallists, Arsenal FC (as the club's first ever performance
nutritionist), France Football (2018 World Cup winners) and is
currently working with UEFA, leading a team of scientists to create
guidelines for nutrition in world football. He was previously
elected President of the Royal Society of Medicine's Food and
Health Forum and he has his own private practice in Harley Street
(The Centre for Health and Human Performance) where he sees clients
from all walks of life, helping them achieve their physical and
He writes a monthly column in The Telegraph and regularly contributes to the BBC's Good Food website. In 2018, he worked with a group of celebrities on the BBC's annual Sport Relief challenge and collaborated with the BBC to support London Marathon runners. He is soon to launch his own podcast, in which he will interview top talent from the world of sports, entertainment and business on how they apply nutrition to their busy lives.
Who wouldn't want to jump out of bed early in the morning with
vigour or get to the end of the day without feeling like the
walking dead? This is where James can help. * METRO *
This isn't a diet book, it's a guide to new ways of thinking and the science is easy to digest. * Daily Express *