Table of Contents

Part I.From Then to Now: Historical Perspectives 1.Introduction: Entertainment-Education Behind the Scenes 2.Miguel Sabido’s Entertainment-Education 3.The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach 4.Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era 5.A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration Part II .From Theory to Practice 6.Transportation into Narrative Worlds 7.The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions 8.Music and Culture in Entertainment-Education 9.Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study Part III.From Research to Impact 10.Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion 11.Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries 12.In Search of Entertainment-Education’s Effects on Attitudes and Behaviors 13.When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place 14.Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education Part IV .From Concept to Implementation 15.Entertainment-Education, American Style: Informing and Studying Hollywood’s Portrayals of Social Issues 16.Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns 17.Youth and Entertainment-Education 18.How to Make a Living Legend: Bibliobandido as Literacy Movement Building 19.When Your Audience Is Your Channel: Facebook for Behavior Change 20.Last Mile Media: A How-To Guide 21.Epilogue: The Next Reel for Entertainment-Education

About the Author

Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions. 

Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.