Table of Contents

Part I . From Then to Now: Historical Perspectives.- 1. Introduction: Entertainment-Education Behind the Scenes.- 2. Miguel Sabido’s Entertainment-Education.- 3. The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach.- 4. Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era.- 5. A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration.- Part II . From Theory to Practice.- 6. Transportation into Narrative Worlds.- 7. The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions.- 8. Music and Culture in Entertainment-Education.- 9. Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study.- Part III. From Research to Impact.- 10. Using Audience Research to Understand and Refine a Radio Dramain Myanmar Tackling Social Cohesion.- 11. Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries.- 12. In Search of Entertainment-Education’s Effects on Attitudes and Behaviors.- 13. When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place.- 14. Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education.- Part IV . From Concept to Implementation.- 15. Entertainment-Education, American Style: Informing and Studying Hollywood’s Portrayals of Social Issues.- 16. Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns.- 17. Youth and Entertainment-Education.- 18. How to Make a Living Legend: Bibliobandido as Literacy Movement Building.- 19. When Your Audience Is Your Channel: Facebook for Behavior Change.- 20. Last Mile Media: A How-To Guide.- 21. Epilogue: The Next Reel for Entertainment-Education.

About the Author

Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions. 

Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.