Introduction: For Profits and Pride
Part I: Imagery, Communication, and Opportunity
Part II: Behind the Boom: Patterns of Black-Appeal Development
Part III: Consciousness and Culture
Coda: Money is the Message
Bibliography
Index
MARK NEWMAN is currently Visiting Assistant Professor at the University of Illinois at Chicago.
?In this extensively researched, tightly written, and encompassing
work, Newman has filled an important gap in the scholarship of
media and ethnicity. As the sole work on the development of
African-American radio programming, which began when the idea of
black appeal' was initiated by eager entrepreneurs, the book
complements such studies as Erik Barnouw's A Tower in Babel, and
The Golden Web, Thomas Cripp's Slow Fade of Black, and Arthur
Wertheim's RadioComedy. Furthermore, by concentrating on the role
of entrepeneurship, the book examines the connection between
business and culture. Newman terms the rise of black-appeal radio
programming as narrowcasting'-in contrast to network broadcasting
that held fast to a color line-and traces its development from
Chicago to Memphis to Helena, Arkansas. The earliest program for
blacks was pioneered by Jack L. Cooper in Chicago; station WDIA
became the premier black station of the 1950's; and Helena has the
longest continuous program that features the blues. As the author
pointedly observes, the contrast between black appeal and white
programming was marked, and led to two very distinct and different
radio experiences.' A significant addition to recent studies that
focus on African-American response to institutionalized racism and
rejection. College, university, and public libraries.?-Choice
?Newman . . . in documenting for the first time in one place this
long neglected and vital part of black culture and history, has
produced some fascinating scholarly entrepreneurship' that one can
only hope will pave the way to a real boom in the
field.?-Perspective
?Nicely balanced between the tautly academic and the epically
anecdotal.?-People's Daily World
"Newman . . . in documenting for the first time in one place this
long neglected and vital part of black culture and history, has
produced some fascinating scholarly entrepreneurship' that one can
only hope will pave the way to a real boom in the
field."-Perspective
"Nicely balanced between the tautly academic and the epically
anecdotal."-People's Daily World
"In this extensively researched, tightly written, and encompassing
work, Newman has filled an important gap in the scholarship of
media and ethnicity. As the sole work on the development of
African-American radio programming, which began when the idea of
black appeal' was initiated by eager entrepreneurs, the book
complements such studies as Erik Barnouw's A Tower in Babel, and
The Golden Web, Thomas Cripp's Slow Fade of Black, and Arthur
Wertheim's RadioComedy. Furthermore, by concentrating on the role
of entrepeneurship, the book examines the connection between
business and culture. Newman terms the rise of black-appeal radio
programming as narrowcasting'-in contrast to network broadcasting
that held fast to a color line-and traces its development from
Chicago to Memphis to Helena, Arkansas. The earliest program for
blacks was pioneered by Jack L. Cooper in Chicago; station WDIA
became the premier black station of the 1950's; and Helena has the
longest continuous program that features the blues. As the author
pointedly observes, the contrast between black appeal and white
programming was marked, and led to two very distinct and different
radio experiences.' A significant addition to recent studies that
focus on African-American response to institutionalized racism and
rejection. College, university, and public libraries."-Choice
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