Part I: The Basics 1. The African Environment for Entrepreneurship 2. Theories of Entrepreneurship Part II: Birth 3. Mindset, Capabilities and Goals Part III: Growth 4. Financing the Venture 5. The Marketing Imperative 6. Operations and Supply Chain Management 7. Managing Networks and Teams Part IV: Maturity 8. Next Steps Part V: Special Topics on African Entrepreneurship 9. African Women Entrepreneurs 10. Entrepreneurial Opportunities in Real Estate Development 11. Understanding Entrepreneurs: A Focus on Youth 12. Technologies Enabling Entrepreneurship in Africa
Ven Sriram is Professor at the University of Baltimore, USA.David Lingelbach is Associate Professor of Entrepreneurship at the University of Baltimore, USA.Tigineh Mersha is Professor of Management at the University of Baltimore, USA.Franklyn Manu is Professor at the Ghana Institute of Management & Public Administration, Ghana.
"This text offers an authoritative and insightful exposition of entrepreneurship in the African context. Its compelling narrative reflects the historical tapestry of African entrepreneurship as well as the contemporary environmental backdrop within which entrepreneurs, of varying demographics, operate, survive, and innovate. The major topics are impressively discussed and illuminated with case evidence, and the book's conversational style appealingly echoes the African 'voice'. S-u-p-e-r-b!"Kevin Ibeh, Professor of Marketing and International Business at Birkbeck, University of London, UK"Entrepreneurship in Africa: Context and Perspectives is a must-read textbook for faculty and students who want to understand entrepreneurship and small business management from an African perspective. This book can be described as an all-round textbook for entrepreneurship educators and students as it covers not only traditional entrepreneurship textbooks topics but also includes special topics on African entrepreneurs."Bernard Acquah Obeng, Associate Professor of Entrepreneurship and Head of Business Management Department, GIMPA Business School, Ghana
|
Ask a Question About this Product More... |
|
