A smart, engaging and eye-opening explanation of why we make mistakes and what we can do to avoid them
Joseph T. Hallinan, a former writer for The Wall Street Journal, is a winner of the Pulitzer Prize and a former Nieman Fellow at Harvard University. He lives in Chicago with his wife and children.
"Entertains while it informs. Hallinan brings the science of human
behavior to life, showing how it applies to us every day" -- Don
Norman, author of THE DESIGN OF EVERYDAY THINGS
"In breezy chapters, Hallinan examines 13 pitfalls that make us
vulnerable to mistakes...packing in an impressive range of
intriguing and practical real-world examples. A lesson in humility
as much as human behavior, Hallinan's study should help readers
understand their limitations and how to work with them" *
Publishers Weekly *
"Starred Review* What an eye-opener! If you're someone who has
trouble remembering the names of people (or common objects), if you
seem to forget things almost immediately after you learn them, if
your memory of past events frequently turns out to be drastically
at odds with the facts, relax: you're not alone. A vastly
informative, and for some readers vastly reassuring, exploration of
the way our minds work" -- David Pitt * Booklist US *
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