About the Author

A former journalist, Nancy Baron is a motivated promoter for clearly communicating the public implications of scientific findings. She has spent most of the past eight years training scientists to better communicate science to the media and the public. During this time she has worked with more 4,000 scientists and many journalists and NGO professionals. Escape from the Ivory Tower is a direct result of her experience.

Reviews

"Nancy Baron is a master of the art of science communication. Escape from the Ivory Tower is essential reading for scientists who want their work understood by the public and decision makers."--Natasha Loder, science and technology correspondent, "The Economist"

"[Readers will] be grateful for the investment when they can pull... [the] book off the shelf in times of need. Aspiring journalists and public information officers will also find valuable insights into scientific culture and the way their own work is perceived... Escape from the Ivory Tower should be embraced by a broad scientific audience; it's impossible to predict when...you may be jolted out of your comfort zone and forced to convince the world that your data matter."-- "American Scientist"

"Overall, this book is valuable and a worthwhile read for marine scientists. Almost all of us can improve our outreach efforts... Escape from the Ivory Tower has helpful hints for all of us interested in various levels of outreach."-- "Oceanography"

"By challenging scientists to find and use their own voice, Nancy Baron has done more than anyone in the last decade to raise public awareness about our imperiled oceans. Her fingerprints can be found on nearly every preeminent paper and salient symposium. Not since Sir Peter Medawar published the classic Advice to a Young Scientist has so much wisdom been shared so concisely. Whether you are a scientist or writer, young or old, you don't have to read this book--unless you are committed to saving our blue planet."--Larry Crowder, Director, Duke Center for Marine Conservation