Table of Contents

• Part A INTRODUCTION
• Business and the economic environment
• Part B MARKETS, DEMAND AND SUPPLY
• The working of competitive markets
• Demand and the consumer
• Supply decisions in a perfectly competitive market
• Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
• Pricing and output decisions in imperfectly competitive markets
• Business growth and strategy
• Multinational corporations and business strategy in a global economy
• Labour and employment
• Government, the firm and the market
• Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
• The economy and business activity
• National macroeconomic policy
• The global trading environment
• The global financial environment
• Websites appendix
• Key ideas
• Glossary

About the Author

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.