List of figures; List of tables; List of boxes; Introduction; Part I. Effect Sizes and the Interpretation of Results: 1. Introduction to effect sizes; 2. Interpreting effects; Part II. The Analysis of Statistical Power: 3. Power analysis and the detection of effects; 4. The painful lessons of power research; Part III. Meta-Analysis: 5. Drawing conclusions using meta-analysis; 6. Minimizing bias in meta-analysis; Last word: thirty recommendations for researchers; Appendices: 1. Minimum sample sizes; 2. Alternative methods for meta-analysis; Bibliography; Index.
A jargon-free introduction for students and researchers looking to interpret the practical significance of their results.
Paul D. Ellis is Professor in the Department of Management and Marketing at Hong Kong Polytechnic University, where he has taught research methods for nearly fifteen years. His research interests include trade and investment issues, marketing and economic development, international entrepreneurship, and economic geography. Professor Ellis has been ranked as one of the world's most prolific scholars in the field of international business.
'Paul Ellis writes with a light touch, explains well, and uses
numerous practical examples. He focuses on four of the issues that
are central to the statistical changes now sweeping many
disciplines - effect sizes, confidence intervals, power, and
meta-analysis. This is a highly readable, highly practical book. It
will be invaluable to anyone who wishes to contribute to - or even
just understand - the research of the future.' Geoff Cumming, La
Trobe University, Australia
'Assessing the substantive significance of research is essential
for both scientific progress and practical implications. This
authoritative and well-written book gives relevant examples of key
issues and offers practical guidelines for assessing the importance
of research findings. The book concludes with clear recommendations
for designing and carrying out good research and for assessing and
reporting research findings.' William H. Starbuck, University of
Oregon and Professor Emeritus, New York University
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