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Essential VCE Business Management Units 1 and 2 with CD-Rom
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Table of Contents

Unit 1 ; Area of Study - Business Concepts: 1. Business Concepts, 2. Small, medium and large business, 3. Environments of business, 4. Services available to businesses, 5. Indicators of business performance; Area of Study - Small Business, Decision making, planning and evaluation: 6. Small business commencement decisions, 7. Small business planning decisions, 8. Compliance requirements; Area of Study - Day-to-day operations: 9. Introductory accounting for small business, 10. Employment cycle, 11. Future development and growth, 12. ICT in small business, 13. Legal responsibilities of small business, 14. Dynamic management of small business; Unit 2 ; Area of Study - Communication in business, 15. The communication process - Methods of communication, 16. Barriers to effective communication; Area of Study - Managing the marketing function, 17. Marketing process, 18. Market research, 19. Marketing strategies, 20. Marketing plan; Area of Study - Managing the public relations function: 21. Public relations

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Essential VCE Business Management Units 1 & 2 is a comprehensive full colour text.

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