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Essentialism
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About the Author

Greg McKeown writes, teaches, and speaks around the world on the importance of living and leading as an Essentialist. He has spoken at companies including Apple, Google, Facebook, LinkedIn, Salesforce, Symantec, and Twitter and is among the most popular bloggers for the Harvard Business Review and LinkedIn Influencer's group. He co-created the course, Designing Life, Essentially at Stanford University, was a collaborator of the Wall Street Journal bestseller Multipliers and serves as a Young Global Leader for the World Economic Forum. He holds an MBA from Stanford University.

Reviews

"Essentialism will give you richer, sweeter results and put you in real control, giving greater precision to the pursuit of what truly matters."-Forbes

"In this likeable and astute treatise on the art of doing less in order to do better...McKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers find 'the way of the essentialist.'"-Success

"Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the 'right' things? The reality is, you don't make progress that way. Instead, you're in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can't tell you what's essential to every life, but he can help you find the meaning in yours."-Daniel H. Pink, author of To Sell is Human and Drive

"Entrepreneurs succeed when they say 'yes' to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying 'no' to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards."-Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 New York Times bestseller The Start-up of You

"As a self-proclaimed 'maximalist' who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too."-Chris Guillebeau, New York Times bestselling author of The $100 Startup

"Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project."-Tim Brown, CEO of IDEO

"In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say 'no' are both critical and undervalued in business today."-Jeff Weiner, CEO, LinkedIn

"Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown's words slowly, stop and think about how to apply them to your life-you will do less, do it better, and begin to feel the insanity start to slip away."-Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence

"
Essentialism
is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I've started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound."-Bill Rielly, Senior Vice President, Intel Security

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