Table of Contents

Part I: Introduction

1: Business Research for The Twenty-First Century

2: Overview of the Research Process

3: Ethics in Business Research

Part II: Beginning the Research

4: Defining the Research Problem and Reviewing the Literature

5: The Nature and Sources of Secondary Business Data Chapter

6: Conceptualization and Research Design

Part III: Sampling and Data Collection

7: Sampling Approaches and Considerations

8: Methods of Collecting Primary Data

9: Measurement and Scaling

10: Questionnaire Design

Part IV: Analysis and Interpretation of Data

11: Basic Data Analysis for Qualitative Research

12: Basic Data Analysis for Quantitative Research

13: Testing Hypotheses in Quantitative Research

14: Examining Relationships Using Correlation and Regression

15: Other Multivariate Techniques

Part V: Communicating the Results

16: Reporting and Presenting Research

About the Author

Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA.

Michael Page is Professor of Finance & Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.

Niek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.

Adam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics.

Natalie Cleton is Head of a research group, Wageningen University & Research, and faculty member, Erasmus Centre for Women and Organisations, NL