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Essentials of Entrepreneurship and Small Business Management, Global Edition


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Table of Contents

  • Section I: The Challenge of Entrepreneurship
  • Chapter 1 The Foundations of Entrepreneurship
  • Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
  • Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
  • Section II: The Entrepreneurial Journey Begins
  • Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
  • Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
  • Chapter 6 Forms of Business Ownership and Buying an Existing Business
  • Chapter 7 Franchising and the Entrepreneur
  • Section III: Launching the Business
  • Chapter 8 Building a Powerful Bootstrap Marketing Plan
  • Chapter 9 E-commerce and the Entrepreneur
  • Chapter 10 Pricing and Credit Strategies
  • Chapter 11 Creating a Successful Financial Plan
  • Chapter 12 Managing Cash Flow
  • Section IV: Putting the Business Plan to Work: Sources of Funds
  • Chapter 13 Sources of Financing: Equity and Debt
  • Chapter 14 Choosing the Right Location and Layout
  • Chapter 15 Global Aspects of Entrepreneurship
  • Chapter 16 Building a New Venture Team and Planning the Next Generation

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